Design of the marketing e-mails

Marketing e-mails  are the strong communication tool between service and users. The more tight relationship could be established if the service will send a consistent chain of different e-mails to its customers. Ian Brodie suggests that e-mails should be sent frequently, as “little and often” almost always beats “big and infrequent”.

To design effective e-mail, it is important to understand its integrated layout. Chad White gives an example of the rough e-mail template which could be implemented to the price-tracking services marketing e-mails. During the designing process following factors should be considered:

  • e-mail should be easy scanned because users don’t read but skip them;
  • it should be clearly branded, users should recognise service style and logo;
  • main e-mail information should be placed on the top of the layout, in the “primary message” according to the following template;

e-mail_template

To establish long-term trustful relationships with the customers, price-tracking services could include a variety of e-mails in their communication. Below, I suggested 4 types of marketing e-mails for money-saving services with the description and e-mail mockups for desktop and mobile versions.

welcome e-mail_explanationMockups of “How to start using the service” e-mail

use_tips_desktop    video_tips_mob


lead_magnet_e-mail

Mockups of “Price drop notification” e-mail

e-mail_notification    e-mail_notification_mob


promotional_email_explanation

Mockups of promotional e-mail

promotional e-mail   promotional e-mail_mob


favour_email_explanation

Mockups of e-mail with the proposal to share the service with friends 

favour e-mail   share_e-mail

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